![]() ![]() Showcase the brightness and brilliance of a diamond with an objective, third-party grading system. An online loose diamond database and search portal where your shoppers can view over $90 million of natural and lab created diamonds online with or without the markup pricing of your choice. Easily understand a consumer’s budget and capture their email address for future communication. The GN Diamond Platform gives you the ability to clearly demonstrate the 4 C’s Provide several points of distinction through the platform’s interactive digital features, which are accessed with a QR code. Give an Irresistible Presentation with GN Diamond GN Diamond has a tool that easily empowers you to provide an engaging instore presentation on both lab created diamonds and mined diamonds. Is it size they are looking for, traditionalism, rarity, or a comparison of both to weigh out the pros and cons? Both types of diamonds create bottom line sales for retailers and most importantly gain a customer new or repeat along with any referrals. ![]() ![]() To close sales faster than ever before, independent jewelers need to educate their customers on the true value of natural diamonds versus lab created diamonds. In addition, this perplexity may cause buyers to be wary of cost and fearful that they’re overpaying. This is where consumer confusion arises and the definite need for expert guidance from an in-store retail salesperson. But the problem arises in that not all 1 ct GSI1’s are the same and the prices may vary by as much 30 – 40%. (PRESS RELEASE) Let’s face it with all of the resources made available to shoppers nowadays most arrive in your store with a seemingly, extensive diamond education and budget for the size and shape they desire. ![]()
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